This must be the new design guide for campaigns, micro-sites and small nonprofits.
Design your site to be super clear, simple and easy maintain. Cut, cut and cut again to to present a single set of value to user of the site and reduce need to keep the content fresh. A simple site increases value to the user and reduces your headaches.
If you are going to have a run on and long blog like this go ahead but really take pride in the brainstorming and note space. :)
SO WHAT are the ESSENTIALS of your SITE?
- One hook with the user. (emotional is good. timely is good)
- A clear promise and a clear ask. (what is the trade?)
- A signup form to stay connected to people with zip and social spread tools.
- Basic learn more link.
- Blog and transparency too.
One-Pager prioritizes simplicity--both for library patrons who use it and for librarians who manage it. One-Pager isn't meant for institutions with a team of web developers; instead, it's designed for library systems that have little to no capacity to write and design online content. The argument is that instead of offering inadequate, unclear, or poorly-designed online services, it's better to offer users something clear, attractive, and easy to maintain. The site is optimized for speedy use on mobile devices as well as standard web browsers. It forces librarians to pare down their content... like it or not.