This article from Online Media Daily gives a brief overview of AARP’s re-designed website.
And here’s a link to AARP’s very useful study of online practices by the 50+ crowd.
Good news: 40% of 50+ internet users consider themselves extremely or very comfortable using the internet. We’ll make online donors out of them yet!
And 27% use social media sites (many learning about such sites from children or grandchildren). However, reflecting their almost genetic preference for print media, when it comes to following the news (a driver of giving, at least in the cause sector), only about 36% look for online sources, and of those 66% chiefly go to the sites of traditional media (cable news, newspaper and magazine sites).
Often groups complain that the online strategies are not a good fit for thier older membership. It is great to see AARP teaching the rest of us how to most successfully engage thier membership and give us real data on what works with that audience and the trends there.