Data. Is it really a part of your strategy?
Orgs with email list of under 10,000 grew online revenue by 26% YEAH!

Traffic Flow by Data Points: Look at the pulse of a city.

What is the data you want to see? What is the traffic and transactions in your work that reveal patterns? What do you learn from this as a Taxi driver? Police? Mugger?

What data services and "maps" should we be thinking about as a movement that will inform our organizers, policy people, communications staff and fundraisers? 

What is going on at 3am on Friday?

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