School Lunches and Jamie Oliver
Social Media Campaigns are Data Driven

This Side Up Campaign: Products as campaign Tools

This Side Up Campaign: Products

Spread the word that babies are safest from the risk of SIDS if placed to sleep on their backs for nap or bed time. Our adorable onesies are the perfect gift for your friends and have proven an ideal way for hospitals to educate their patients on the risk of SIDS. English and Spanish versions are available.

image from There are so many reasons I like these style campaigns. The right information, at the right time, as a service (free onesies). It gets into the workflow of the people we are trying to connect with and gets them the campaign message right.

The only downside is never putting the onesie on backwards in the middle of the night on no sleep.