I have been hunting around for data like “google flu” those shadows cast by real people doing things that provide insight on big trends. I was looking at Facebook Lexicon to see what trend data could show.
I would imagine many people post something about “new job” or their friends congratulate them on “new jobs” via facebook. So I punched it into Lexicon.
You can see the Facebook crowd mirrored the economic collapse with some variation there is just not that many folks posting about “new job” on facebook. I assume when we see this line start to climb, we will know the job part of the recovery has started.
Make sure to use these tools to access the trends in data that impact your campaign efforts. I find these as interesting insights into the language to use (new jobs is how people talk about it “unemployment” doesn’t even register), the traction major themes are getting (see old post on health care).