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The Secrets of Marketing in a Web 2.0 World -

There is always lots of talk about organizing in a web2.0 world. At the heart of this is “web2.0” is not as much about information as it is about connection and collaboration.  To answer, how do I use technology or leverage web2.0 in my work, the first set of questions should be who do you want to connect to each other? why and to do what?

If you really don’t have an interest in connecting people together or if you can’t think of the ways others can collaborate to help you then you don’t want to operate in a web2.0 environment you just want the new toys on your website.


This was a good definition in WSJ.

But first, a more basic question: What is Web 2.0, anyway? Essentially, it encompasses the set of tools that allow people to build social and business connections, share information and collaborate on projects online. That includes blogs, wikis, social-networking sites and other online communities, and virtual worlds

The Secrets of Marketing in a Web 2.0 World -