This is interesting. It is a discussion thread that can be ported and embedded around the web. It could have a nice potential for advocacy groups and creating collaboration and collective action between communities. It would need a few changes to be one of the “killer” apps for those of us in the nonprofit community.
1. Data tracking and ownership. If I embed it in my site (open site) I get a copy of the names and data of the people who post from my site (build out data and interest in my salesforce tracking of those people).
2. Data sharing. I can agree that the original person who set up the thread also gets a copy of the data like a PTa or Cancer survivor forum with data going to local group and livestrong (then it becomes a viral organizing tool spreading content and collecting data).
3. Full email integration. If someone posts to a topic I have commented on I get sent an email AND I can respond via email without going online. A copy of my reply goes into the online forum (stay in your inbox or on blackberry).
4. Secure hand off. My website (from a closed community like Ning or a Drupal site) can allow my logged in people to post without signing in again or needing to go online with everyone who is not logged in getting the post via email.
5. Ad free version.
I sent some emails to the developers. This looks interesting make sure you play.