Social Movements are Self-Serve
The Secrets of Marketing in a Web 2.0 World - WSJ.com

Healthcare little pulse on Facebook: Where is the campaign?

This is a chart of the number of walls that talk about health care in Facebook.

It is surprising that there is so little change over the last several months. If the progressives are actually going to influence the undecided on health care they need to find a way to enable people to bring health care battle out into these edge networks. The movement of people that were behind Obama are not carrying his message on health care into their social networks. It looks like there was more chatter about health care before the election.

The campaign to spread that message on health care is too centralized in the administration. And merely tracking the amount of chatter on the issue demonstrates that it has moved to an inside the Beltway issue.

For each policy initiative the White House needs to make sure that the talking points and facts are presented in a way that they are viral and encourage people who want to spread the to date and clarity on the issues to take these facts into their social networks.

 

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