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Associated Knowledge: Honest Signals in Music

We evolved for a few million years before developing language and another chunk of time before we started developing text and the written word. We are hardwired as a social animal just like ants, bees and monkeys. What are those threads that speak to all of us at that deeper level? Bobby McFerrin shows one of them here.  

As we do communications efforts on campaigns, we need to think carefully about ALL the channels we use to connect and listen to our audience. Most of our issue movements don’t do enough work to organize art, music and image that resonate and harmonize us with our supporters.  (This video made me think of all the art in the Obama campaign or the image masters form the early part of the Bush years.) 

Campaigns, organizers and communications strategy need to make use of art, image and music to slip under the fences that people build in their perceptions. I want to see those campaigns that use the image to frame.  i would like to see art and professional photographers talk about the influence of good art on a campaign.

Great video from World Science Festival link from Associated Knowledge

World Science Festival 2009: Bobby McFerrin Demonstrates the Power of the Pentatonic Scale from World Science Festival on Vimeo.

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