NYC 311
Problems Campaigns Face: Riffing from PDF

Get Thee Behind Me, Disco Duck! » Digital Diner

I am playing a bit of a punk to the wise elders of tech....Gavin and Michael.  I don't disagree with feelings of these riffs against walled gardens, lobster traps and annoying ads but I don't think the advice that emerges works.

I would suggest... 

  1. Don't design for yourself. (Perry White reference alone makes this point)
  2. Providing your vision, comments, staff time and content and only asking for email name alone is akin introducing yourself online.
  3. It is not that big of a deal for people to "skip to homepage" through the splash page. Those pages are the best ways to start collecting information on users.
  4. People are not on Facebook or "being pushed to Facebook" by groups. They are there for their friends. They are on Myspace in equal numbers. It is the nonprofits that need to listen and organize where the people are. Going where the people are at is reducing the barrier.
The problem is that many groups look at relationships as "lobster traps". Groups want to engage people to pick their pockets and political capital but want the lightest possible relationship (they can't service many relationships). Groups seldom want those people to talk back. The threat is that it is not controlled or directed in the same way as traditional platforms and the groups lack the skills, tools and organizers perspective to be able to let members serve each other.     


Get Thee Behind Me, Disco Duck! » Digital Diner.
Michael Gilbert (who I think of as my own personal Perry White) suggested I repost my response here, on the Diner. (I think he’s worried that I haven’t posted much stuff in the last few months. Not to worry Michael, it was just a dry spell caused by excessive time travel.

Comments