Notes on Youtube: Good post on crafting Viral Vids. The next step is to think through how a big video can be used to reboot a network of people.
Core Strategy: Getting onto the “Most Viewed” page Now that a video is ready to go, how the hell is it going to attract 100,000 viewers? The core concept of video marketing on YouTube is to harness the power of the site’s traffic. Here’s the idea: something like 80 million videos are watched each day on YouTube, and a significant number of those views come from people clicking the “Videos” tab at the top. The goal is to get a video on that Videos page, which lists the Daily Most Viewed videos. If we succeed, the video will no longer be a single needle in the haystack of 10,000 new videos per day. It will be one of the twenty videos on the Most Viewed page, which means that we can grab 1/20th of the clicks on that page! And the higher up on the page our video is, the more views we are going to get.