More on the Obama Networked Campaign
Pew Election Snap-Shot

The Strategy of Web Superiority and Web Dominance of an issue.

In the past, I have highlighted the value of web dominance and in 2003 talked about the value of "web superiority" with the hope of flooding the chatter, setting the tempo and message online no matter where online influentials looked they would see your message.

It seems like a more doable strategy the smaller the issue.  If you work on farming issues in WI, or river protection in Georgia dominating the web discussion would be a very easy territory to take over. I am surprised anyone can pull it off on a national issue with so much attention and so many sites but check this snap shot of Obama vs. McCain.

Here is a snap shot of how that plays out ...

  Online snap shot obama mccain

www.web-strategist.com.


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