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Setting a vision , clarity of purpose and common story: Ruckus Style.

The list and the network: New politial organizing

I have been really amazed at the depth that the campaign have gone this year building and empowering networks. The speeches are about you and your country, Edwards OneCorps and Hillary's ground operation have all been very connected.  Someone was telling me about the way they are using twitter to report exit poll numbers.

What are you going to do with all those people?  Put them to work. Don't stop. Give them all lots to do.

techPresident – Internet Politics 101: The List vs The Network

As best as I can recall, that's the only metric of grassroots organizing the Clinton campaign has ever shared with the public. And the news that it had, by September, built a million-member email list, was no small accomplishment. Until recently, that was every politician's goal: a huge list that you could hit up for donations and volunteers, again and again.

But compare the power of a list to the power of a network.

Right now, the Obama campaign boasts that more than 350,000 people have created personal accounts on My.BarackObama.com, more than 25,000 have created blogs on the site; more than 20,000 have created their own personal fundraising pages with their own goals, thermometers to track progress, and follow-up tools; more than 20,000 offline local events have been planned using related tools on the site; and more than 6,500 active grassroots volunteer groups have formed in support of Obama with more than 200,000 members.

To be purely schematic about it, let's posit that Clinton's giant list falls into this form of one-to-many communication, (Forgive me if this looks like it was sketched on a back of a napkin--but it's essentially an abstracted form of a graphic my partner Andrew Rasiej has been drawing for years in his efforts to get politicians to wake up to the power of the net.)


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