You're not getting information -- about your cause, about your people, about your profession -- efficiently enough, which means you're not getting enough information, period.
And someone else is getting that information, or will be soon.
* Someone eyeballing your job.
* Or your press release.
* Or your grant application.
* Someone competing with you for your constituents.
* Or someone competing with your constituency for influence.
They'll know when someone writes about your issue or blogs about your cause or has something to say about your organization, and know it without refreshing dozens of links and scouring dozens of mailing lists so their hands are free for the other hundred things they have to do.