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BookCrossing - The World's Biggest Free Book Club - Catch and Release Used Books:

Network based book service. Decentralized book sharing via public places.

What are the factors that make this work?

1. Excess product with low cash value.
2. High degree of fun enjoying "free" stuff released by others.
3. Easy coordination via the Internet.
4. People are basically good.

How can we apply this to similar community based challenges with physical items? Metro cards or small change (take a penny leacve a penny). Campaign literature? Advocacy, lobbying talking points, disposable digital cameras? near state capitals or big organizing events.

"Take one - leave one" boxes in the city, on the ferry, on the train? gift wrapping paper on the way into and leaving airports......

Link: BookCrossing - The World's Biggest Free Book Club - Catch and Release Used Books.

You've come to a friendly place, and we welcome you to our book-lovers' community. Our members love books enough to let them go — into the wild — to be found by others. Sharing your used books has never been more exciting, more serendipitous, than with BookCrossing. Our goal, simply, is to make the whole world a library. BookCrossing is a free online book club of infinite proportion, the first and only of its kind. Inside, you'll find millions of book reviews and hundreds of thousands of passionate readers just like you. Let's get right down to it. You know the feeling you get after reading a book that speaks to you, that touches your life, a feeling that you want to share it with someone else? BookCrossing.com gives you a simple way to share books with the world, and follow their paths forever! The "3 Rs" of BookCrossing... Read a good book (you already know how to do that) Register it here (along with your journal comments), get a unique BCID (BookCrossing ID number), and label the book Release it for someone else to read (give it to a friend, leave it on a park bench, donate it to charity, "forget" it in a coffee shop, etc.), and get notified by email each time someone comes here and records a journal entry for that book. And if you make Release Notes

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