Well the Ads are down! The spin seems to be falling off. Let's really get the lessons!
1. Chevy and the Ad spinners are full of crap. The Tahoe campaign was totally jammed by the anti-suv crowd. This was a huge success by a loose group of networked anti-suv crowd taking out a multi-million dollar brand and advertising campaign. They moved millions of anti-suv messages on Chevy's dime.
2. I predict Tahoe sales will go down. Hey... lots of the ads complained about oil and gas guzzling. $3 gas will really put the hurt on the SUV sales. Boneheads.
3. Most (almost all) of the videos on YouTube are negative. The youth crowd is not passing around "good" for the brand type ads. Until Chevy and the Ad folks release data. I stand on the idea that most of the ads passed onward to friends were negative. Lots of folks might have put in a kiss ass ad to try to win a $44,000 car (they could sell it and buy a hybrid). However, few folks seem proud to be tool for some ad company. The ads that people passed around were funny or resistance to the general intent. I bet the ads that connected ads to deployed friends and families, dead and wounded soldiers, war in the middle east, our addiction to oil, the tahoeiban, destruction of the planet, etc. The viral effort the was more powerful than the Chevy Tahoe talk.
4. Most the news coverage of the Tahoe in the last month at least mentioned the gas guzzling stupid design that people pointed out in the ads including coverage in New York Times, all the online outlets, Nightline, NPR and the rest.
5. I don't think FOX covered the story so it must have been good for humanity.
Chevrolet's contest to get consumers to create ad content for its Tahoe SUV has attracted a lot of satire ads. The rules say any attempt to "undermine the legitimate operation of the contest may be a violation of criminal and civil laws." Here are some Tahoe clips from the contest you won't see on TV.