Email is the primary connection users have with the web. Millions of people only use the Internet to access email. The problem has been that many of the advocacy organizations have put too little thought or strategy behind message targeting, development and use of email as a mass communication medium.
The following site is a great collection of campaign mass emails. These email messages seem long but they are a quick scan and tend ot catch the readers attention pretty quickly. These messages go to more than 100,000 readers. Dean is shooting for 400,000 and Kerry campaign has popped over the 200,000 mark. (I have not seen GOP numbers but I bet they are impressive.)
Please comment with the observations and tricks that you tease from these messages.