Jason Silva. Seek Awe. Amen Brother.
Not all knowledge is evidence, not all good advocacy is evidence based. Disagree.

What is the word for planning that doesn't create a disconnect with doing?

I am struggling to find the right word or better word for planning.

Good campaign work is adaptive by design.  Effective advocacy is experimental and iterative. Building networks and developing strategy are not opposites but deeply connected. The advocacy network building work we do drives results and our activities and work efforts are the best channels for learning.  

All this being said,  I can't put my finger on the right words to communicate this "better thinking by moving" work we do.  Movement and thinking are connected. We develop advocacy network theory,  campaign theory, organizing theory as we work and through our work.  The real world environment and real users feedback are the most influential drivers that shapes how we think plan network mobilizations.  We are constantly learning by doing and planning while we act.  

I can't find the word for this approach to strategy development in a live campaign  environment. I really need it. 

In our work, we have 3 phases of engagement to support people organizing campaigns. First, we assess the network. Second, we develop network action plans. Finally, we build the network to mobilize on issues and policy change.     

We often get tripped up explaining our work because network action planning is a very active process for us.  The point where theory meets practice is the point for the best planning and forecasting how things will work. I focus on the idea that planning means "working out the subcomponets to a strategy in detail. "  In my work the "working out" can consist of setting up the websites to understand how people will engage with a network, running a few network campaigns to see how otheres interface with network operations, launching services activites to "prime the pump" and demonstrate the ways that the advocacy network will operate as it scales.  Only with the very fine level details and experience gained in this style of network planning is it possible to make the adjustments and prepare for a genuine mobilization.  

My problem is that planning as a term has a bad rap as ivory tower,  think tank and  theoretical.  It is seen as a process void of deliverable other than "the plan". I am not sure I buy into this separation.  

Or am I just failing to get this right?  Any help with this little communication challenge will be greatly appreciated.

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