I consistently read and enjoy the New Organizing Institute tips. The call to "focus on the on the details" is worth repeating. Hurrah..."Buckle down to the disciplined, grinding work of building..."
They are right. The ability to shift gears from presenting a vision into making things happen is the key pivot network leaders need to make.
If you have not done this work and actually shifted from creating ideas and concepts to the grind of management, budgeting, contracts, scope, organizing calls, working with people in a network, implementation, fundraising, scheduling and budgets then you are missing the great rewarding challenges of our work.
Without the expereince gained from the "grinding work of building" your ideas will also suffer because although they may be good and creative, you wont force yourself to work thorugh the real steps to make it happen.
Effective network advocacy strategy is designed to adapt and facilitate learning. My expereince is that acting is one of the best forms of thinking. Each prototype, budget, design layout, wireframe, map of the network creates evolution in thoughts. The movement and constantly shifting perspective created by doing informs and creates thoughts and discussion. Some people do thier best thinking on a run, bike ride drive, etc. Some campaigners develop the best strategy in the heat of the campaign work itself. the "motion" on a campaign is dealing with the details.
90% of great organizing lies in the details. A big idea without the discipline of committed craft is useless.
Plenty of people wanted to organize farmworkers before Cesar Chavez came along. So why did he succeed? In part, because he and his team had learned that excruciating attention to detail really matters. That means signing up every single supporter at an event, measuring every commitment, debriefing every action, measuring every dollar in the grape boycott, and counting every vote in an election.
Excellent organizers aren't those who only say "I'm a big ideas person." Excellent organizers are those who imagine winning a big goal, then buckle down to do the disciplined, grinding work of building the organization to win. Without an attention to detail, you can't expect to bring home the big victories.