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JOB: Online Campaign Manager

Career Opportunity: Online Campaign Manager at Netcentric Campaigns
Location: Washington, DC

Job Summary

 Netcentric Campaigns seeks a senior level Online Campaign Manager. Netcentric Campaigns is a division of Green Media Toolshed, a nonprofit organization that specializes in building advocacy networks to successfully champion social and policy change. Netcentric Campaigns provides training in online networking strategy, network assessments and scanning of online activity, consultation on online campaigns, and customized online networking tools and services.


The Online Campaign Manager is responsible for building and supporting advocacy networks. S/he will work with smart, seasoned Directors of Internet Strategy and will interact with our Founder & President on project work.  The ideal candidate is self-motivated, has well-rounded communications skills, and moves projects ahead with little guidance. S/he will have the ability to prioritize competing responsibilities and resolve conflicts with team member and vendors. S/he will have experience in managing 2-3 team members and will successfully work on multiple projects with multiple supervisors. We’re looking for someone who has an unyielding commitment to high standards as well as a tenacious approach to testing and troubleshooting. We want someone who sweats the details, will work well under tight deadlines, and can shift gears easily when a project changes direction.

full details http://www.greenmediatoolshed.org/content/job-opportunity-online-campaign-manager#

 



Story of Change.. Go to the Heart of the Problem

Right On! Another great video from Annie and Freerange.   It will be interesting to see how the quiz results connect audeinces to each other to mobilze work.   Hope you get involved and support the work. 


Organizing and Mobilizing - 2 Distinct Strategies in Your Advocacy Effort.

I have been struggling lately to get more clarity on the concepts of organizing and mobilizing.These are terms of art in my world but often see the concepts mashed together.  These terms do not mean the same thing in an advocacy context and BOTH are very important.    

Problems emerge in conferences and in group conversations when mobilizers and organizers get together and don't call out important differences in the way they work.  The confusion of these concepts muddles campaign work, online and network building strategy.

Organizers... Bring people together, they organize people to address whatever emerges as the people's priorities. The organizers focus on listening, building community, building trust and building respect. Organizers welcome conversation, strive for genuine diversity, push for distributed ownership of the group,  and know group process. Organizers default toward consensus, need to make sure all views are heard and want to keep everyone engaged.  

Mobilizers ... Work with people in order to focus on a set of steps to get something done. Mobilizers focus on moving people to act. Mobilizers push and pull the people they can to take a sequence of steps.  Mobilizers attract and sustain engagement by demonstrating momentum and direction. Mobilizers default toward pushing to the next step. 

When we mash these concepts together, we do a disservice to both. Organizers need mobilization to keep people engaged so that participants feel a sense of trajectory and accomplishments. Mobilizers need organizers to weave the base they will work with to get things done. 

Good strategies often meshes organizing and mobilizing into one effort as a part of a continuum of things that happen. A great strategy focuses on consistently meeting the needs and process of both organizing and mobilizing while carefully building the mechanisms to hold the mobilizers and organizers together in alignment.

I see too many critiques of campaigns that say "that group is great at getting people together but they don't DO anything" OR "that group does campaigns but they don't engage the community or listen".   We need to look at both and ask ...is this an organizing group or a mobilizing group?Am I applying the wrong metrics to the group? 

In your campaign ..

  1. Is there a dedicated effort to organize for the sake of organizing? Or is there only organizing for the purposes of mobilization? 
  2. Is there a dedicated effort to organize the people mobilized to act? Is there a process to push those mobilized back into the arms of organizers?
  3. Is there a dedicated effort to mobilize those who are organized? Teasing out people that are engaged and pushing them to act.
  4. Are the things in place (seven elements of an advocacy network)  in this context to connect and grow the power of both mobilizers and organizers?