Check out the recap and overview of the Neilsen and Pew findings on Mobile over at the Agitator.To apply mobile strategy to social change, I also recommend following the ongoing great work of the team at www.mobileactive.org .
“Some 70% of all cell phone owners and 86% of smartphone owners have used their phones in the previous 30 days to perform at least one of the following activities:
- Coordinate a meeting or get-together — 41% of cell phone owners have done this in the past 30 days.
- Solve an unexpected problem that they or someone else had encountered — 35% have used their phones to do this in the past 30 days.
- Decide whether to visit a business, such as a restaurant — 30% have used their phone to do this in the past 30 days.
- Find information to help settle an argument they were having — 27% haveused their phone to get information for that reason in the past 30 days.
- Look up a score of a sporting event — 23% have used their phone to do that in the past 30 days.
- Get up-to-the-minute traffic or public transit information to find the fastest way to get somewhere — 20% have used their phone to get that kind of information in the past 30 days.
- Get help in an emergency situation — 19% have used their phone to do that in the past 30 days.”
Activity by age shows the expected pattern
Is Mobile a part of your strategy?