I have blogged on many eyes in the past. It is a useful tool for generating visualizations of data, text and trends.
There is a capacity to pull together data sets including twitter feeds or government data to tell a complex story in a single image.
The world we live in becomes increasingly digital. Each activity generates a new digital shadow. The challenge to the organizers is to leverage this complex data to learn faster and make the right conclusions based on data trends.
This data driven adaptation of strategy will be the key to successful organizing. (It always has been) The tools to do it well are getting cheaper and more accessible.
Think about the data you have, the stories the data can tell to your organizing team, supporters, the media or your allies. What are the things you learn from your data .