There are big drivers afoot shifting civic organizing again. These forces are going to be as trans formative as the web was and initial email. The forces are mobile and data.

You need to be developing strategies today that:
a. capture data
b. position you to leverage the data you capture to deliver service to users.
c. integrate this personalized information product with social and mobile media channels.

There are lots of reasons "why". and even more ways "how". It is a process I am working on right now with clients and campaigns I care about. Unfortunately, very few organizations or social movements are working on serious strategies that are going to line up with the coming wave of changes in content will be delivered.

I ran across this quote "Organizations should refocus their attention on personalizing content and disseminating news through mobile devices" - Eric Schmitt @ Google.

Read more: http://www.politico.com/news/stories/0410/35649.html#ixzz0nanfhl4Z

It is interesting to think about.