I like these tools to help tell the story. This widget misses a few important tweaks that would make it more valuable for both the user and PBS.
1. Sign up for updates on this story. (Name recruitment for PBS). Thank you emails should have links to charities and actions in them.
2. Donate to news coverage of the gulf coast spill. (short video talking about the cost of covering the story)
3. The logo link to news hour should be all the Gulf spill coverage NOT the homepage.
4. Tell your story of the Gulf like this..link
5. Watch the Mos Def the Gulf Aid track, 'Ain't My Fault.' http://bit.ly/acApvO#mb