it’s a losing game to pick winning technologies – instead, we need to use whatever works to put forward a clearly articulated set of values.
“Even smart communications folks forget that we have a progression from values to mission, mission to strategy, strategy to tactics.” The campaign was successful because the tech decisions were led by this progression and empowered by the willingness of folks like David Plouffe to be open to innovation action.
Brilliant look inside the thinking behind Obama's team and the way they approached technology. I love this quote... "use what works to put forward clearly articulated set of values."