The Brand Gap
View SlideShare presentation or Upload your own. (tags: design brand)
I normally can't stand the way that nonprofits and campaigns think about brand. I think this presentation lays out a few of the key concepts. I agree with...
"Brand is not what you say it is. Brand is what THEY say it is." ..Ding. Experience shapes what they say. Are you creating experience that reinforces the brand you are building?
I normally can't stand the way that nonprofits and campaigns think about brand. I think this presentation lays out a few of the key concepts. I agree with...
"Brand is not what you say it is. Brand is what THEY say it is." ..Ding. Experience shapes what they say. Are you creating experience that reinforces the brand you are building?
