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Work for me? I am picking up entry level staff and interns.

If you tune in here often (the 86+ of you), you might find this job really fun and interesting.

We have been picking up quite a bit of work in line with training people on the concepts of network-centric advocacy and we are providing partners with direct support, online training and strategy services. I am looking to grow this part of my work at Green Media Toolshed over the next few years.

Hopefully, in the next few months I can bring on a few people interested in this work, train them and work with them over the next several years to build the Netcentric Campaigns Division of Green Media Toolshed. I am looking for great staff that want to get into the real work of networking the movement. Please check out the job and pass it on to friends that are interested in a great job in DC.


Network Advocacy Coordinator


Small Group Dynamics. Small is better because factions can not survive?

There are some interesting assumptions in this theory of the inefficiency coefficient. Stefan Turner says that ineffency goes up in there are enough people to support independent coalitions and factions. However, as the barriers to coordination go down, it would seem that smaller coalitions and factions will be able to sustain themselves with less energy (need less people then in 1933) and we would have increased fragmentation and increased inefficiency which is the opposite of what has happened since 1933.

I am not buying it.


Physicists quantify the 'coefficient of inefficiency' - physicsworld.com
Parkinson, who died in 1993, discovered a strong correlation between a committee’s ability to make a good decision, and its size. In particular, Parkinson found that committees with more than about 20 members are much more ineffectual at making decisions than smaller groups — something he dubbed the “coefficient of inefficiency”.

While many organizations are aware of the 20 person rule, Thurner and colleagues had not been able to find any reference to a mathematical explanation of the coefficient. So they set out to first empirically verify Parkinson’s law and then develop a mathematical model to describe

Wealthy Webbers: Web-fluent Donors: Wired Wealthy: AND our issue groups just don't connect.

Ouch. A new digital divide between groups and their high dollar donors.

Reaching 'wired wealthy' online can net bigger returns -- Minority Groups, National Museum of Mexican Art, University of Chicago -- chicagotribune.com
An "Internet communications gap" exists between many charities and their bigger donors, even as more higher-bracket people go online to contribute, a new report says. The study finds that "most charities are not making the best possible use of their Web and e-mail efforts to connect with a critically important audience" of affluent and Web-fluent donors. It suggests communications be tailored to fit a group it dubs the "wired wealthy." Members of the group contribute an average $10,896 a year, online or by traditional means. They are affluent, with about half from households with annual incomes of more than $100,000 and a quarter from households with incomes topping $200,000. They tend to be Baby Boomers and Internet-fluent, spending an average 18 hours online per week.

Nonprfits Buying TV time via Google Ads?

So how long will it be before a group of friends or a small campaign bands together with online donations to buy TV ads without the logistics and management of a larger group?


online & interactive marketing thoughts & banter
Google is continuing to make moves to become the advertising hub for agencies and clients who have in-house teams. They have opened their TV buying capabilities to all advertisers as its been in beta for around a year. Advertisers can buy TV spots through AdWords by markets, dayparts, specific programs and program content.

The interesting component is that they offer analytics through set-top box such as seconds tuned per impression and the number of people who watched the spot from beginning to end. Will be interesting to see if they look at tracking spot times and search queries in the same market to report how offline media drives people to the web for more information.