Did you have an email strategy when 30% of the US population had email? Do you have a web strategy when 63% of the country is on the net? Where is your mobile strategy?
Turning Shopping into Advocacy via a Mobile Phone | MobileActive.org
Dane Grams, online strategy director of Human Rights Campaign, sat down with MobileActive for a chat about HRC's new Corporate Equality Index and mobile phone strategy. The HRC guide, Buying for Equality, isn't new -- the organization has been releasing the guide since 2002 -- but this is the first year that HRC has made the guide accessible via mobile phone. The guide includes evaluations of more than 500 companies. The scores of the businesses included in the guide are factors such as existence of domestic partner benefits, non-discrimination policies, and inclusion of transgender people. According to the HRC, 195 companies received a perfect score on the index, an increase from 138 companies last year.
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