Hmmm... You think we should be using these in campaigns and advocacy work? Maybe at least running some pilot projects or testing how to move campaign messages in this new medium?
We know, that "100-percent" figure may be a bit tough to wrap your mind around, but let's give it a try, shall we? Current estimates reportedly suggest that "nearly 84-percent of the US population will have mobile phones by the end of 2007," and according to SNL Kagen, that figure should shoot to 100-percent in just six years. Notably, 100-percent penetration does not mean that every single American will own a phone, as it's estimated that some 18 to 20-percent of us will be using multiple mobiles. Additionally, it was noted that data usage / revenue could become increasingly important as newcomers to the wireless world grow fewer, but that tidbit certainly isn't taking anyone by surprise, now is it?