I have riffed before on the need to evaluate again groups and issue campaigns rapid response plans and capacity due to the shifts in our culture. It is both the rapid response and rapid attack strategies that should be revisted. We need to recalaculate the cost benefits because of the intensity of news cycles and now the perminate and intense flow of video on youtube and the spikes created by digg and other such sites (drudge or Kos can move 100,000+ hits).
The YouTube views on Coulter attack on Edwards has 669,061 viewers as of March 5.
This may not seem related to the work of activists oat the small local scale but groups need to think about the power of video at public hearings. Get those interviews and stories on youtube. Provoke your oopponets to explain things in venues you can video and forward the information across the tubes.
I would like to see best practices developed for youtube debate and engagement. How can a group of 10,000 supporters work youtube clips and most reviewed into a story?
Here is Ann Coulter's Youtube Story -
Link: Ann Coulter, YouTube and the future of rapid response at Blog the Campaign in 08.
I have riffed before on the need to evaluate again groups and issue campaigns rapid response plans and capacity due to the shifts in our culture. It is both the rapid response and rapid attack strategies that should be revisited. We need to recalculate the cost benefits because of the intensity of news cycles and now the permanent and intense flow of video on YouTube and the spikes created by digg and other such sites (drudge or Kos can move 100,000+ hits).Point is though that with the advent of YouTube and other social media applications, political campaigns are going to have to develop rapid response strategies whe the candidate or campaign staffers or political supporters end up screwing up or, as in the case with Coulter, say something outright rude. Whether it’s an apology from a candidate, a firing of a staffer, or a distancing from an idiot like Coulter, the response will - or at least should be - rapid. George Allen found out the hard way. Overall, it’s too earlyin the campaign season for this to be necessary for now, but if this was a year from now, you would see candidates such as Mitt Romney put some distance between his candidacy and Coulter. The reason why I mention him is because he spoke before Coulter and praised her.
The YouTube views on Coulter attack on Edwards has 669,061 viewers as of March 5.
This may not seem related to the work of activists oat the small local scale but groups need to think about the power of video at public hearings. Get those interviews and stories on YouTube. Provoke your opponents to explain things in venues you can video and forward the information across the tubes.
I would like to see best practices developed for YouTube debate and engagement. How can a group of 10,000 supporters work YouTube clips and most reviewed into a story?
Here is Ann Coulter's YouTube Story -
Link: Ann Coulter, YouTube and the future of rapid response at Blog the Campaign in 08.
Point is though that with the advent of YouTube and other social media applications, political campaigns are going to have to develop rapid response strategies whe the candidate or campaign staffers or political supporters end up screwing up or, as in the case with Coulter, say something outright rude. Whether it’s an apology from a candidate, a firing of a staffer, or a distancing from an idiot like Coulter, the response will - or at least should be - rapid. George Allen found out the hard way. Overall, it’s too early in the campaign season for this to be necessary for now, but if this was a year from now, you would see candidates such as Mitt Romney put some distance between his candidacy and Coulter. The reason why I mention him is because he spoke before Coulter and praised her.
