In an inverse to the long-tail this communications and web consultant focuses on the "long neck". What are most of the people coming to your site for? This is really interesting in political base and election results interpretation.
Did the Democrats win because of the Long neck? (Iraq and corruption) or the long tail lots of individual reasons adding up to sum greater concerns than only the main reasons? It is interesting because this may have keys to the debate of message control or message volume on advocacy organizing strategy.
I like this quote and can visit the press room of any major advocacy group to see there are no customer care words in our movement. Customer Carewords: Words are the most powerful tool you have: Gerry McGovern.
What's the number one mistake organizations make? (The bigger the organization, the more likely they are to make this mistake.) Thinking that what they care about is what their customers care about. Thinking that the words they like to use are the words their customers like to read.
