Connectedness: Teaching executives to see social capital, by Ron Burt and Don Ronchi
Fourth Generation Warfare

PressThink: The People Formerly Known as the Audience

Communications, campaigns and organizing are changing. Jay Rosen's riff on the Audience is directly related to the way advocacy and organizing groups think about members and supporters.


Link: PressThink: The People Formerly Known as the Audience.

The People Formerly Known as the Audience That's what I call them. Recently I received this statement. The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about. Think of passengers on your ship who got a boat of their own. The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were. Now we understand that met with ringing statements like these many media people want to cry out in the name of reason herself: If all would speak who shall be left to listen? Can you at least tell us that? The people formerly known as the audience do not believe this problem—too many speakers!—is our problem. Now for anyone in your circle still wondering who we are, a formal definition might go like this: The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation...

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