There once was a debate. Were the culture jammers being played by the PR firms? Did they predict our creativity, voice and passion? Did they expect 40,000 ads (mostly negative) viewed by five million people? Did they expect most of the mainstream press and viral networks would all hone in on the stupidity of SUVs? Or were they thinking we would boost sales?
For those who wondered about the ad campaign? Was it positive advertising? What is Spin and what is BS? Was the ad agency manipulating those of us pushing the campaign?
Nope. We are addicted to oil and Chevy is one of the pushers. No more questions. Learn your lessons GM. 46.2%
Light trucks, amid persistently high gas prices, took the biggest hit, down 37.1% to 236,019, with the Chevy Tahoe and Trailblazer falling 46.2% and 33.6%, respectively.
Let's play the clip.....
