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Consumer-Generated Media: The Age of Engagement: New strategy for Tomorrow

This riff seems inline with the advise of netcentric campaign strategy. How are all of our campaigns and efforts being geared to leverage these themes? Are our advocacy campaigns assuming stories are fluid? Are we preparing and greasing the tracks for our success with multi-media content? Are we building strategy from local needs or just localizing national efforts? Are we building campaigns that assume the collaboration will come?

WE are spending so much time watching "what the right did" that we are missing the opportunity to jump out with new strategy for the new age. We are spending time on big media and big media voices while the big media buys myspace.

The best strategy we seem to have ....Foot Forward. Aim. Fire. Cry.

Link: Consumer-Generated Media: The Age of Engagement.

This is the age of transparency. Our world is becoming more transparent. The blog-enabled "Web recorder" archives real-time citizen experiences and narratives. This includes experiences with products and services.


Stories are fluid in the CGM age. When first-person narratives are involved, stories rarely have a beginning and don't have an end. A first-person experience often seeds needs, and individuals' narratives build upon it and take it in new directions. For marketers interested in conversations, that's a big insight.


A picture's worth a thousands words. We now live in a rich-media, consumer-controlled surveillance culture. Rich media changes the game. The same factors that historically made TV so persuasive and emotionally engaging are core building blocks of the blogosphere. It's time to start thinking more about the power of consumer-generated multimedia (CGM2).


All experience is local, even if it's global. How can you not feel more connected when seeing an immediate photo, hearing a emotion-laced podcast, or reading a first-person testimonial? Like it or not, the Web accelerates our thinking about global communication. We must think more broadly about the power of global influencers. They're much closer to us than we realize.


Real-time collaboration is here. Blogs are more than billboards or diaries. They ar


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