Some thoughts are slowly coming together on the power of distributed creation of content.
A few months ago, I suggested folks watch Epic 2015. It is an amazing look into the future . The movie presents the power of user generated content and the way technology and connectivity will change the media space forever.
While working on the Chevy Tahoe Ads, I came to understand the power of distributed content creation. The barriers to entry into being creative online were lowered to such a minimum threshold that anyone could participate.
The Chevy Ads campaign was to online content creation as Howard Dean was to online fundraising. Before Dean, we knew people donated online but are millions interested? The same dynamic just played out with Chevy Ads. (Sorryeverybody, FUh2.com, May's Field, Virtual Protest, Bushin30seconds) YouTube and Google video are taking this discussion and persuasion to a new level.
Our challenge to "see" the path where a connected culture begins to tell its own stories to each other without the middle man of media, organizaitons or political leaders. As advocacy groups, we need to create these pathways. Blogs have done that for those of us that like be wordy (yeah I am guilty) but for a huge segment of the population new tools open the use of video and voice to help them be more creative, honest and/or expressive with photos, video and voice.
Video from War Zone...
The tale from Iraq is starting to move from people to people. Across the network ties and tools of our time. Check out these links... http://video.google.com/videosearch?q=iraq
What are you doing to open up the story telling ability of our grassroots? Look at what the ways the connect public are organizing without you. Hope - Put an End to Gang Violence slideshow, video and mix pulled together on Youtube. Or cyber-banging .
People are organizing on the web with little or no money. On myspace or the hundreds of other sites the connected culture are offering tools that are more powerful than sites that cost tens of thousands of dollars just a few years ago.
Organizing is no longer merely about "being the voice" of the membership. New tools and new connectivity make the new challenge to empower the voices of the grassroots. Synchronize their voices and aggregate voices to inspire and inform each other. We need netcentric approaches to our campaigns and to find new ways to scale these emerging trends to power the next generation of social movements and social leadership.