I just wanted to take notes on this story.
The nomination of John Roberts to the Supreme Court was the first test of Alpert and PFAW's collaboration. "We got an opt-in rate that was 5 times better then any opt in rate our commercial entertainment campaign ever received," says Alpert. "Simply put, we got an opt-in rate of 27 percent, which is unbelievable." PFAW saw it as a huge success as well. According to PFAW's Online Product Manager Matt Pusateri "nearly 25,000 people signed up and used the tool before and during his nomination."
This proves something. Members of PFAW are generally not the teenagers that most people in the business of text messaging services cater to. Alpert never dreamed he would have such a high mobile technology success rate with middle aged users. It proves that people, of any age group, can adopt the psychology behind the mobile medium much faster than anticipated. "Once you get somebody to use text messaging -- that is, once you give them the incentive and motivation to use it for something they find extremely useful or important -- they will keep using it," says Alpert.
The proof is in the messaging. The political clients that Politxt has been pulling in have been the fastest growing part of Rights Media's business.