George Lakoff has a good riff in the middle of this interview (Windows Media File) on the competitive ideas of "Common Good".
Ideally, all of us need to reconnect the Common Good is related to freedom. Common Good provides the context for the pursuit of personal good. Lakoff uses the highway as an example. The highway is a "common good" created by government and society that enables people to have the freedom to drive to see family or go to work.
I look forward to his "manual"