Base Buildigng via Technology: 29% Connect Broadband At Home

"Missing from most marketers' toolboxes is an understanding that consumers' attitudes toward technology determine a lot about how they receive marketing messages, get service online, adopt new technologies, and spend their time."

Device, Broadband, And Home Network Adoption
Twenty-nine percent of North American households connected to the Internet using broadband connections in 2004, up from 19 percent in 2003.
Broadband access will more than double this decade, reaching 71 million US households in 2010. This growth will be spurred by providers like SBC and Comcast, which target tech pessimists with lower prices, better in-home support, and a clearer statement of benefits.
Only 8.8 percent of US households have a home network today, dominated by households with multiple PCs and broadband access to the Internet.
Banking And Shopping

In the past three months, 43 percent of US online households banked online, 41 percent checked their account balances online, and 24 percent transferred balances online.
In 2004, 39.5 million US households shopped online — 3.5 million more than in 2003. Broadband, laptop, and home networking adoption will help drive online research and purchasing to more than 55 million households by 2010.

Someone please buy the report and send it to me....