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      « Throwing Down the Gauntlet: Pushing Power to the Edges | Main | Pitching Blogs: Is there a difference between a PR hack and political or advocacy strategies? »

      Cuke Skywalker, Ham Solo and Chewbroccoli: Viral Store Wars builds on Star Wars Release to Highlight Industrial Farm Practices

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      Here is a cool new story from Freerange working to spread the "good side of the Farm".

      Meet the heroes of the Organic Rebellion: Cuke Skywalker, Ham Solo and Chewbroccoli. With guidance from wise old Obi Wan Cannoli, this small band of vegetable puppets (yes, vegetable puppets) is battling against Darth Tader, evil lord of the Dark Side of The Farm. Can Cuke rescue Princess Lettuce and destroy the Death Melon in time? Or will he be seduced by the Dark Side, an empire of pollution and pesticides that has taken over the market with its arsenal of genetic engineering, irradiation and toxic chemicals?

      I will be interested to see results and the impact of a five minute flash movie. How well it spreads and the way it ties into Star Wars media push.

      It would also be nice to link to them and pass on the link... http://www.storewars.org/flash/index.html in your blogs.

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