Luntz on Clarity and Morals

This is what happens when one side of your brain tells lies to the other side of your brain. In one story you have opposing quotes from yourself. Here are some great clips from a ridiculous ramble byt he chief GOP word smith..

They say I'm manipulating the debate in an attempt to obscure the true effect of the policies I advocate. Yet this lexicon genuinely seeks to establish a common language for a pro-business, pro-freedom agenda. Admittedly, in these times, most political language has taken a partisan tone. But my suggestions are meant to help reach that critical, nonaligned swing voter, just as product advertising is designed to appeal to nonaligned consumers. Yes, there are instances in which language can be used to cloud judgment and obfuscate the facts, but its beauty is that it can also be used to enlighten.

...Republicans had adopted some of my language to talk about her issues. Yet I would assert that "responsible exploration for energy," which includes the search for incredibly clean natural gas, is a far different activity than plunking down a well haphazardly and just "drilling for oil." To me, calling for a "cleaner, safer, healthier environment" and supporting helicopter rides over the Grand Canyon and, yes, snowmobiling in Yellowstone Park is not a contradiction.
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I don't believe our nation's natural beauty should be locked up. The environment and commerce can and should coexist. That's why I am a "conservationist" rather than an "environmentalist." The difference? Conservationists are mainstream

In the end, this ongoing battle over language is more about comprehension than articulation. It's not what we say that matters. It's what people hear. I seek simple words that are easily heard and understood. There are always two sides to every issue, and both sides believe in their soul that they are right. I help communicate the principles of the side I believe in, using the most straightforward language there is. My goal is to make honest political rhetoric that achieves worthy goals, to level the linguistic playing field and to inform Americans of the true nature of our policy debates.

Unbelievable. I don't understand how some people sleep at night. ... The true nature of our policy debates is that Luntz teaches people how to lie real fancy. To hide efforts to aid the oil industry by confusing people with environmental protection language is dishonest. To tell people you care about their health while you pollute the air they need to live or cut their health care benefits is dishonest.

Frank Luntz is a liar. He strikes me as one of those kids in school that you really know didn't get enough love or attention as a child. Moral values my ass. Delay and Luntz... congratulations to all you mindless sheep that have abdicated your own moral conscience and obligation to inform your conscience with blind faith in soulless liars that tell you what you want to hear.