Keywords, Gender, Age Group, and Location: Key Data for Pitching Campaign Stories...Microsoft AdCenter

Interesting tip from Slowplay.com about ht ways AdCenter will function. While this may be marginally cool for BMW to know how to pitch the qualities of a car to women in AL vs. men in NYC. It seems like this ability to hone in on so many variables is going to open new ways to pitch political ads at people.

AdCenter will look to leverage Microsoft’s profile data to give advertisers access to not only specific keywords but geographic location, gender, age group, lifestyle segment and time of day. This new information should help provide a more target rich environment for marketers.

Lets hope there is a good nonprofit and political message rate so we can counter balance TV media. In fact, we have been giving Internet sales a tax free ride for years.

We have also been dreaming that TV would offer a free hour of "space " in prime time for political discussion. We should be setting the stage for Internet to do the same right now before we merely start a new "arms race" on the communications channel of the 21st century.