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FUH2 - F You And Your H2: Decentralized Campaign

Here is a brilliant example of building a common story across a sub-culture of people who hate Hummers. The home of the official Hummer H2 salute. The network of folks that know these vehicles are a disgraceful display of sloth and obesity of American culture are looking for ways to express a joint statement disgust.

A key operating principal in the networked world is to find ways to synchronize lots of little contributions and in the process inspire more to take the action.

A simple flip of the bird in the street is not going to do much but when the act is synchronized with thousands of others and aggregated together online the statement becomes much more powerful (and funny).

The home of the official Hummer H2 salute. There are lots of these in DC with Texas plates. It is a two-for-one deal.

People can have voice without using words.

Lessons from optical illusions: You make it Stop by Focusing on the Center

Not sure what the lesson is but it is impossible to ignore the power our eyes have to over power our thinking. I repeat the circles are not moving.

If you take a look at the following picture , let me tell you ... it is not animated. Your eyes are making it move. To test this, stare at one spot for a couple seconds and everything will stop moving. Or look at the black center of each circle and it will stop moving. But move your eyes to the next black center and the previous will move after you take your eyes away from it.... Weird

How does it play with advocacy efforts? How are the images you use combatting the story you tell? If I told you it was an animated screen would you believe me. (it is not..or is it?)

Think of framing a messages along the same lines. The GOP is using language that tees up a distinct set of mental images that the user needs to combat... Clean Air, Healthy Forests, Liberty and Freedom Agenda, Death Tax. The words are luntzlies (wording illusions) and are the equivalent of the optical illusion for politics. When you really focus on the details increasing emissions, cutting regulation and enforcement, scrubbing the forest and building roads into wilderness, overthrowing the rule of law, trashing civil liberties and granting tax breaks to the dead. The illusion stops and you understand it is a cheap trick.

What are the illusions that distort peoples thinking on the campaign issues you work on? What are the focus points that reconnect people to reality?

Why it works

The Big Problem with Most Strategic Planning in the Nonprofit Sector.

Several of my friends and peers are working for nonprofit and political organizations that are in the throws of a new round "strategic planning". Unfortunately, most plans are filled with horrible mistakes, unrealistic expectations of the ability to control variables beyond the control of group, and a level of "me first" thinking that is not only bad for the group but also devastating to network dynamics.

Strategic planning has been for boom industry for the nonprofit sector for the last 20 years. Foundations and donors interested in quicker payoff to match the dot-com boom in return on investment have laid out millions of dollars to develop strategic plans. Most nonprofit directors have a very clear "off the record" opinion of the strategic plan process. They are frustrated with the funds that have been dumped into consultants and non-profit groups for strategic development and planning which typically look at the organization as a stand alone unit in a world of competing interest. They also feel the plans do not account for the real life variability and opportunity that exists in the nonprofit sector.

I have been in large training sessions with respected "strategic" consultants that make a sport of mocking the ways executive directors and field staff keep their noses stuck to the wrong circles and don't step back to see the planning picture.

Strategic plans typically stem or flow from the mission statements of the organizations and have enhanced the "balkinization" of the sector. The myopic focus has created legions of managers that focus on what is "good for my organization" what is the return on investment on the measured benchmarks..(membership, email list, media clips, donations, legislation passed, people served my group).

Most strategic planning seems to throw away instincts of field leaders and create a competitive and hostile environment for building network capacity. The strongest plans typically lead to the destruction of social capital between groups because by design they eliminate the option to work on unrelated work for friends.

There are exceptions but they are few and far flung. I would love to see 50 strategic plans for nonpofits to tease out how many of them ever mention network capacity growing activities. Lets see plans that include developing symbiotic relationships, service to allies, investing in larger network efficiency,brainstorming and opportunistic responses. I want to see strategic weight given to growing nontraditional alliances (which includes by default work on supporting nontraditional outputs.). I doubt if any of these elements are in any strategic plan.

Howard Riengold is on to some real cool ideas that tend to challenge the "me first" goal of strategic planning.

Darwin had a blind spot. It wasn't that he didn't see the role of cooperation in evolution. He just didn't see how important it is. So for two centuries -- a time during which the world passed from an agrarian landscape into a global post-industrial culture of unprecedented scale and complexity --science, society, public policy and commerce have attended almost exclusively to the role of competition. The stories people tell themselves about what is possible, the mythical narratives that organizations and societies depend upon, have been variations of "survival of the fittest." The role of cooperation has been largely unmapped.

Strategic plans can have these elements but the problem is that there is so much "baggage" with strategic planning that we really need to pitch "anti-plan plans". New maps for managing nonprofits and producing output in today's climate.

The Advocacy Side of Network-Centric Advocacy: Action of Delivering an Argument

I ran across a reference to the following in an email from The Communications Initiative. I thought that it was worth riffing on over here because I seem to spend lots of time digging around the concepts of Network-Centric but very little time talking about Advocacy theory. I assumed that the advocacy component is kind of self-explanatory.

However, it is neat to play around with the theory and definition of advocacy to see if there is really a unique "network-centric" vs. traditional approach to advocacy. Surprisingly, in the pure theory world the difference is not distinct since all the nonprofit and campaign structures are all attempting advocacy and social mobilization.

Advocacy is the action of delivering an argument to gain commitment from political and social leaders and to prepare a society for a particular issue. Advocacy involves the selection and organisation of information to create a convincing argument, and its delivery through various interpersonal and media channels. Advocacy includes organising and building alliances across various stakeholders.

The idea is that network-centric approach might typically differinciate the strategy used to form and deliver an argument as well as the methodology used to building alliances across stakeholders.

Traditional approach builds an organization and organizational governance structure to pick the arguments and "package arguments. Network-approaches ask the network to find, package and select the arguments (think MoveOn Bushin30Seconsds example). The network picks the message.

The traditional approach typically might use a core communications team at the "center" to manage the communications effort and distribution strategy. (NET or NRDC communications team) whereas a distributed network approach might be more like the Environmental Defense (Justundoit) campaign or Resource media working with and training many spokespeople to speak their own voice.

The goal and output is the same "advocacy". It is the strategy of management and approach to problems that differs.

Self-Organizing Group: Blogger Calls for a Yearly Kos Convention

This will be interesting to watch. A blogger throws a convention/get together for the regular readers of the blog. Yearly Kos Convention.

It is another example of how regular blogging builds connections across readers. Blogging created this community.

The community comes to share an understanding of direction and values based on the content of the main feed. The community interacts and posts comments. They instigate and foster reactions from each other. The community comes together (at the convention) to build stronger social bonds and in the process increases the capacity of the group to act.

Poltical Party can track Data that Government Can't: Call for a National Do not DAta Mine My Family List

Here is something worth thinking about. The RNC has built a data file on you and your family. The data can be accesses by any of the trusted leadership of the RNC. I am not thrilled with the idea that the Party that runs the White House, Senate and House of Representatives, a majority of Governorship and most of the Judiciary can also track massive bits of data on me and my family.

I want out of the RNC data profiles. If the government wants to collect data on our families there is a system of checks and balances. Judges courts and the like that can monitor everything. There is a record of why the data was collected, who accessed it and what they can and can not collect.

It bugs me that party officials can not see data on me as part of their role as government but then can walk across the street to the RNC and know just about everything about me.

It is time we at least stop the government's (and yes it is for all intent and purposes a unified government) political arm from conducting "marketing based" investigations on us.

1. We demand to see all the data collected and stored by the RNC on our families.

2. We demand that all data connected to voting patterns or any other information be removed from current and backup databases by any nongovernmental wing of the Republican controlled government.

3. RNC political operations are barred from collecting information on me in any future work unless I specifically give written permission to the GOP to collect such information.

Republican National Congress Voter VaultDomain: Political Parties and Campaigns Type: Description: The end users of this application are workers of the US Republican National Congress. The Voter Vault is a warehouse of Voter Data, preferences, affiliations and a lot of demographic data that the Republican Party uses for its analyses before planning election campaign strategy. Highlights of this system are very fast access to Voter Databases and Voter Information (approx. 175 million records for one state, 51 states in all)

.. includes linking voter surveys, preferences, affiliations, demographic information and more.

...To track voters, create walking lists, call lists etc, for use during the elections.

Wal-Mart-China Joint Venture

I remember a time when the only stuff you could get from China all had a "Chinese" feel to them. The products had traveled long distances and were subtly or not so subtly made by someone in another culture. Little things like the weight of the plastic or metal to funny cross-culture label mistakes. If you can walk into a store in Chinatown you will find lots of examples of this product exchange. It was good it was cool.

However, China is quickly modifying and refining every product based on the finest level of detail to appeal to the consumer in the same way that products built by your neighbor are. How are they doing it? Wal-Mart is networking you out of a country. Wal-Mart is using data feeds from American Consumers to by-pass cutural barriers and feed new innovation in China.

By now, many American manufacturers, such as the apparel supplier, have little choice but to redefine themselves as "branded distributors" for overseas goods. In other words, instead of making their own products, they use their own brand names to market Chinese-made goods to retailers. They eke out profits by outsourcing production and marketing that production. The process is virtually the final step in the surrender to what Duke University Professor Gary Gereffi calls the Wal-Mart-China "joint venture." Wal-Mart has been the single largest U.S. importer of Chinese consumer goods, surpassing the trade volume of entire countries, such as Germany and Russia.

Global sourcing is now fully integrated into the company's operations -- giving Wal-Mart enormous leverage worldwide. Foreign products account for nearly all of Wal-Mart's trumpeted low opening price point goods.

During regularly scheduled conference calls with Wall Street analysts, Lee Scott, Wal-Mart CEO since 2000, touts global sourcing as the key to increasing company profits and continuing its expansion.

"No one can compete with China. Such efficiency, such manpower," said Frank Yuan, the former middleman who did business with Wal-Mart, and who now heads an international apparel trade show.

Sam Walmart would be proud?

Luntz on Clarity and Morals

This is what happens when one side of your brain tells lies to the other side of your brain. In one story you have opposing quotes from yourself. Here are some great clips from a ridiculous ramble byt he chief GOP word smith..

They say I'm manipulating the debate in an attempt to obscure the true effect of the policies I advocate. Yet this lexicon genuinely seeks to establish a common language for a pro-business, pro-freedom agenda. Admittedly, in these times, most political language has taken a partisan tone. But my suggestions are meant to help reach that critical, nonaligned swing voter, just as product advertising is designed to appeal to nonaligned consumers. Yes, there are instances in which language can be used to cloud judgment and obfuscate the facts, but its beauty is that it can also be used to enlighten.

...Republicans had adopted some of my language to talk about her issues. Yet I would assert that "responsible exploration for energy," which includes the search for incredibly clean natural gas, is a far different activity than plunking down a well haphazardly and just "drilling for oil." To me, calling for a "cleaner, safer, healthier environment" and supporting helicopter rides over the Grand Canyon and, yes, snowmobiling in Yellowstone Park is not a contradiction.
I don't believe our nation's natural beauty should be locked up. The environment and commerce can and should coexist. That's why I am a "conservationist" rather than an "environmentalist." The difference? Conservationists are mainstream

In the end, this ongoing battle over language is more about comprehension than articulation. It's not what we say that matters. It's what people hear. I seek simple words that are easily heard and understood. There are always two sides to every issue, and both sides believe in their soul that they are right. I help communicate the principles of the side I believe in, using the most straightforward language there is. My goal is to make honest political rhetoric that achieves worthy goals, to level the linguistic playing field and to inform Americans of the true nature of our policy debates.

Unbelievable. I don't understand how some people sleep at night. ... The true nature of our policy debates is that Luntz teaches people how to lie real fancy. To hide efforts to aid the oil industry by confusing people with environmental protection language is dishonest. To tell people you care about their health while you pollute the air they need to live or cut their health care benefits is dishonest.

Frank Luntz is a liar. He strikes me as one of those kids in school that you really know didn't get enough love or attention as a child. Moral values my ass. Delay and Luntz... congratulations to all you mindless sheep that have abdicated your own moral conscience and obligation to inform your conscience with blind faith in soulless liars that tell you what you want to hear.

Keywords, Gender, Age Group, and Location: Key Data for Pitching Campaign Stories...Microsoft AdCenter

Interesting tip from about ht ways AdCenter will function. While this may be marginally cool for BMW to know how to pitch the qualities of a car to women in AL vs. men in NYC. It seems like this ability to hone in on so many variables is going to open new ways to pitch political ads at people.

AdCenter will look to leverage Microsoft’s profile data to give advertisers access to not only specific keywords but geographic location, gender, age group, lifestyle segment and time of day. This new information should help provide a more target rich environment for marketers.

Lets hope there is a good nonprofit and political message rate so we can counter balance TV media. In fact, we have been giving Internet sales a tax free ride for years.

We have also been dreaming that TV would offer a free hour of "space " in prime time for political discussion. We should be setting the stage for Internet to do the same right now before we merely start a new "arms race" on the communications channel of the 21st century.

CommonBits: Progressive Media

Good ideas are a dime a dozen the real genius is in implementing them. Jeff Rieffman has scored a solid stroke of genius in setting up CommonBits.

CommonBits is a free community directory of progressive political media that anyone can contribute to. Search for audio, video, photos, reports, transcripts and other files in the directory. Submit links and files to share with the community. We'll distribute your files via BitTorrent.

Kodos Jon Stahl for the lead.

Hey we are not the only ones confused by Networks:

Recent advances in uncovering the mechanisms shaping the topology of complex networks [1] are overshadowed
by our lack of understanding of common organizing principles governing network dynamics. In particular, we are far from understanding how the collective behavior of often millions of nodes contribute to the observable dynamical features of a given system, prompting us to continue the search for dynamical organizing principles that are common to a wide range of complex systems. To make advances in this direction we need to complement the available network maps with data on the time resolved activity of each node and link.

Considering we don't have maps of the movement nor network output measures the network advocacy crowd has a long way to go to start to use network science in building campaigns and coalitions.

We are still using dead reckoning to plot our courses and campaigns on social networks.

Location in a Network Matters: It Controls Your Evolution

Valdis Krebs has talked about networks and the old real estate saying "location,location,location" and he even hammered it out in a paper. (throw the link if you have it). However, Notre Dame and National Science Foundation are digging into the role that network location and network structures have on evolution of components (cells) in a network.

In conclusion, the demonstrated mathematical equivalence of a network’s large-scale and local, subgraph-based structure underscores the need to understand the properties and evolution of cellular networks as fully integrated systems, where the achievable local changes are inherently intertwined with the network’s global organization. Also, the interdependence between the local and global architecture is by no means limited to cellular networks but is expected to apply to all networked systems, from the World Wide Web to transportation and social networks (8–12, 33). Indeed, preliminary results indicate that the analysis described here can be successfully carried out for the Internet topology and other networks (12, 34, 35) and may have an impact on our understanding of cycles in complex networks as well (36, 37) (A.V., J. G. Oliveira,and A.-L.B., unpublished work). Therefore, although there appears to be significant freedom in the evolution (and subsequent function) of various complex networks, the kind and abundance of local interaction patterns are uniquely characterized by their two global parameters, raising intriguing questions about the role of local, individual events in shaping a network’s overall behavior.

The phrase " the achievable local changes are inherently intertwined with the network’s global organization." should scare a bit of the folks that are working in campaign networks that are continually unsuccessful. Is the environmental social movement and most environmental professionals locked into a global organizaiton that confines opportunity to thrive?

The paper is talking about cells and organic growth so I am not sure that radical outside manipulation of the network connections can not "free" nodes or alter node outcome by moving the location and altering the network context where the node resides.


I am thinking that the paper basically continues to build the case that if we want different outcomes in our advocacy and campaign efforts we need to remix campaign assets and reposition resources (public political support, staff, financial resources, intellectual property, etc. into new locations and alignments.)

Fun with the VOA: 'Podcasting' Sweeps Internet

The Podcast interview video....

Podcasting is sweeping the Internet. It allows anyone to be a talk show host or DJ - on the internet. All you need is a computer, a microphone and internet access. Podcasters record their shows digitally and transmit them via the web to -- as the name implies -- iPods or similar digital audio players. The term podcasting -- is less than a year old -- but thousands of people are creating podcasts on topics ranging from beer to birds.

Brian Russell, a podcaster says, "Today, I'm interviewing Marty Kearns. He's the executive director and co-founder of green media toolshed."

"Thanks, for having me on... its kinda of exciting my first podcast interview," says Marty Kearns.

Thanks again to Brian Russell for the opportunity to learn more about the podcast process.

Fantastic Online Image Management Tools: Flicker Post Cards

This is just way to cool. Flickr Postcard Browser lets you search display and rip through the online Flickr data like you are shuffling postcards. The extra cool part is the way the multi-dimensional data can pivot back and forth on any data point.

This application lets you browse Flickr's image database, by searching for tags (keywords).

Step 1. Enter a search term
Step 2. Use arrows to flip through images.
Step 3 Press enter and the data "re-centers" on the selected image.


(Hmm ... could also be interesting if the tags were "professional skills and the images were "resumes" objects or voter file data?)

Skills Training for Network-Centric Campaigns

In a conversation the other day I was kicking around new ways to think about advocacy in the age of connectivity. The idea emerged that this is a new culture and we are in "new oceans and new waters" plotting advocacy campaigns surfing new currents and catching new winds. The grid of connectivity has created the need for new ships to move us through the waters and new types of shipmates that can lead, work, and thrive in these new times.

The challenge is to look and understand all the moving parts at the same time. How has the new technology and media changed relationships that people expect with causes? How do new currents flow and winds blow that can be harnessed to move a ship of issue and advocacy campaigns? What talents and tools do the new sailors need to navigate?

The skills and training that we need to provide activists is changing... What dos new leadership and professional skills focus on....enough bad and overused analogies ...lets talk baseball. Here is a gem Jon pulled out at Movement as Network

Whether such independent, loosely tied people ultimately succeed as a unit depends not only on strong management, researchers say, but on the presence of individual group members who can circulate through disparate parts of the team, reduce conflict and help generate collective spirit when it is needed.

Staff Exchange Program: DAYLO

This is cool. I have been thinking for a long-time about managing staff and volunteers in a "network" context. How do we know which staff are available? What skills they have to offer the network and what kind of reputation those volunteers/staff have?

Impossible...well a little imagination (incentives and official "weeding") and DAYLO cold be the ultimate campaign staff management tool.

I want one of these for the progressive movement. DAYLO .

Daylo is a new website where you can buy, sell and exchange all kinds of services in your local area. Some services are more traditional, like the ones you might find advertised in the yellow pages and classifieds. Other services are more unique and specialized, like the ones you might find offered in...well in Daylo Profiles. Daylo combines the immediacy of a real-time architecture with the accountability of a comprehensive Feedback system. The result is an innovative new way for buyers and sellers of services to find and communicate with one another. Daylo empowers buyers of services by providing a place for them to fulfill their most immediate and ultra-specific service needs. Daylo empowers sellers of services - individuals and small businesses alike - by providing a vehicle through which they can market their services for free. But what makes Daylo special is that it's not just a medium for establishing contact and obtaining information. It is a utility containing the tools you need to initiate and facilitate virtually every kind of service exchange.

Looking for a campaign communications consultant for a week, a field organizer for river campaign, advocacy web site services, policy specialists? This has potential.

Trends 2005 by Pew Research Center

Here is a good report for the reading list. Pew Research Center: Trends 2005.

It is nice to see the facts and serious research continue to line up behind network-centric advocacy theory. The opening to the section on the media is particularly inspiring.

Changing demographics, lifestyles, business trends and, most of all, technologies have fundamentally altered the way we get the news. No single source today is nearly as dominant as network news was in the early 1990s. News consumers can choose from an expanding menu of options — print and electronic, network and cable, digital and analog. This has led to declining audiences for many traditional news sources and has changed the nature of competition among news outlets, from a set-piece battle among a handful of rivals to an all-out scramble for survival.

Are they talking about the news only? or do these trends crossover to the ways we get information on activism and political engagement opportunities?

Pew does great work in the Research Center and a small handful of other projects (Wilderness work is generally smart. Oceana's new Mercury campaign is also brilliant.) Unfortunately, they don't seem to read their own research. The resulting advocacy strategy seems to stem from advocacy approach stuck in the 1950's - 1970's.

Don't Look for Volunteers: Sign up BuzzAgents

There is an important discovery in all of the "tipping point" madness running around the country and in the marketing world around the concepts of Buzz. Unfortunately, I have heard from a friend that is a pollster that many environmentalists including staff, volunteers and Board members would not bring up their environmental perspectives even if stuck on an elevator with a group of strangers.

Core concepts are never going to "spread" until we start to give our people allies the tools they need to feel comfortable talking about our issues. We need to find ways to win converts.

It is a good idea and companies invest in creating buzz on a product. Why do so few advocacy groups take this as a serious strategy? What's The Buzz?.

Companies have long recognized that word of mouth is one of the most potent weapons in a marketer's arsenal. The trick has been to harness that power in a disciplined, strategic way. A two-year-old Boston company, BzzAgent LLC, aims to do just that; it has assembled a nationwide volunteer army of natural-born buzzers and will channel their chatter toward products and services they deem authentically worth talking about. "Our goal was to find a way to capture honest word of mouth," says David Balter, BzzAgent's founder, "and to build a network that would turn passionate customers into brand evangelists."

BzzAgent's method is simple: Once a client signs on, the company searches its database for "agents" matching the demographic and psychographic profile of target customers of the product or service. Those folks are offered a chance to sign up for a buzz campaign. Volunteers receive a sample product and a training manual for buzz-creating strategies. These may include talking about the product to friends, chatting up salespeople at retail outlets, or emailing influential people on the product's behalf. Each time an agent completes an activity, he is expected to file a report describing the nature of the buzz and its effectiveness.

BzzAgent coaches respond with encouragement and feedback on additional techniques.

Put Your Radio Ads Online: Distribute to Podcasters

Here is an interesting use of the podcasts with PSAs. You can obviously download the mp3 with any site and NO ONE should produce radio content without posting it online but including it in Podcasts starts to move the message to a subscribed base.

Link to Audioactivist.

Podcast the first PSA (Public Service Announcement) here at I hope to continue to provide this FREE service to great causes everywhere.

Issue Based Ads Linked to RSS Feeds: Get Busy

I am suggesting a new item for the open source community, DNC, good team hackers, ETc. Build us one of these.....

Echoditto spots the story. ( Link: Firm eyes RSS feeds as ad vehicle | CNET

On Monday, the company introduced a self-service system that lets online publishers pair advertising with their RSS feeds. Called BrightAds RSS (after the technology format known as Really Simple Syndication), the service takes advantage of Kanoodle's keyword advertising system to match Web content to relevant ads. Once a publisher signs up, an advertising link will piggyback on its syndicated feed sent to third-party news readers. And with the help of Moreover Technologies, the service will offload a publisher's infrastructure demands of delivering RSS feeds to hundreds or thousands of readers. Moreover's technology will do the work.

We are putting out more and more high quality progressive content, reports and press releases via RSS. We need an ad server system that will take key words from those feeds and link the "news" content with ads for volunteer work, political events, organizing needs and donations.

The ideal system will be free.
The ideal system will allow bloggers to link feeds with the ad content.
The ideal system will allow anyone to associate words with links to actions.
The ideal system will have a system for "making the case" that key word should be linked with a defined action.
The ideal system will allow the community to rank and associate which actions are linked with which words for that day.

Good luck. Please let me know when you are done. I would totally "volunteer" my feed into the system.

NATIONAL JOURNAL: American Politics In The Networking Era

This is a fantastic acknowledgement of the core network-centric arguments pushed by advocates for network-centric advocacy since early 2002. ( Michael Barrone is a regular hack for the right on FOX and has the cover story of the National Journal) NATIONAL JOURNAL: American Politics In The Networking Era (02/25/2005). He is a much better writer than I am and he really does some of the core concepts a service.

It is fantastic that the right is now officially giving ink to network-centric advocacy concepts. It may do more help moving the ideas than 50 of us support staff continuing to sing about the importance of the ideas here. (Old stupid leadership is generally afraid to back innovative approaches to campaigns but they have a huge respect and fear of the right. This article could do more for accelerating the restructuring of the left than a lot of us liberals could have done looking for support over 10 years of meetings.)

Changes in politics resemble changes in the larger society. For several decades now, we have seen the change from industrial America to post-industrial America, from an industrial nation characterized by centralization and large command-and-control organizations to a post-industrial, Information Age nation characterized by decentralization and network-connected organizations.
This is an America where Microsoft overtakes IBM, where FedEx overtakes the U.S. Postal Service, where Wal-Mart overtakes Sears. It is an America whose network-connected Special Forces overthrow the Taliban in Afghanistan and whose network-connected Army and Marines overthrow Saddam Hussein in Iraq. It is an America where the abolition of guaranteed welfare has produced higher incomes and greater independence for the target population, where network-connected police forces have cut crime by more than half in New York City and shown the way toward vast reductions in crime across the nation.
Our private sector and important parts of our public sector have moved from industrial command-and-control America to post-industrial, Information Age, network-connected America. In 2004, our politics followed.

Barrone ads real value by teasing out some new ways to talk about the concepts of social capital in political context.

The Bush campaign, by assembling a core of 1.4 million volunteers, increased social-connectedness in America in an important way.

Anyone who has volunteered and worked actively for a political campaign knows that it is a way to make new friends, to establish ties with people with whom you will work together again, on political campaigns but also on community projects and in voluntary associations of all kinds. Volunteer campaign work has reverberations over the years.

From the Network-Centric Advocacy paper (March 2003)
"American political struggle has always reflected the characteristics of its age, from the early merchants leveraging new economic power to political bosses organizing urban masses of the industrial revolution. Political struggle adapts to new climates, economics and social trends.

The challenge to grassroots organizers and advocacy communication strategists is to match mobilizing and advocacy efforts with these new behaviors while also exploiting the advantages provided by emerging technologies and communications mediums.

Network-centric advocacy is the adaptation of advocacy and traditional grassroots organizing to the age of connectivity. "