Here is an interesting campaign pressuring Victoria's Secret to clean up the corporate behavior. Victoria is apparently a tree eating machine. This campaign looks like it has a lot of remarkable factors that will help it with publicity but the question will be if the campaign can control the frame of the debate. Trees vs. catalog spamming NOT trees vs. angels.
The "frames" to avoid would be pitting forest protection against free angels on the door step.
Victoria's Dirty Secrets:?What's Victoria's Dirty Secret.
Are you still looking to do good work? Partner with the new majority...pick common targets...this is going to be a campaign to watch. will it move the campaign away from the environmental issues and toward women's issues, child labor or other secrets? Do the ultimate decision makers care? Can the campaign pressure the right places to make Victoria loose the upscale and "clean sexy" image so carefully managed by the company? Will the campaign be open to exposing other secrets?
The goal is to pressure the catalogue industry to adapt use of recycled paper. Victoria is appropriately the covergirl for the campaign.
