Although many of us have been kicking around the idea that people are turning online for news a study from Pew says 89 million Americans have used the "Internet in connection with the war in Iraq."
In an interesting read "turning online" Pew lumps this number together email and traditional surfing to collect information. 56% of the 89 million are using email to share information on the story and to influence others.
This email newschannel is still in the process of developing and as such our strategies should learn to complement eveolving personal behaviors. News media outreach must be complemented with an interegrated email strategy that will help readers understand your story.
We need to develop new communicaitons "best practices" that include email distribution channels and strategies that push and defend messages with complementary email text that can be forwarded from friend-to-friend. We also need our rapid response networks to have these resources available when the opposition gets a good story we cshould use email to counter point oppoisiton stories.