The world of advocacy in 1994-2007...
- The political landscape and policy agenda is dominated by consensus politics. This is the age of Dick Morris strategy navigating a middle-ground and triangulating a new space to create policy.
- Large social movements and campaign worked to build “a middle” and establish broad interests in action among a newly organized constituency behind a centrist policy.
- Focus on the clear single issue frame set up in a way that resonated across both political camps but pulled toward a middle way forward.
- Strange bedfellows under one tent.
- Issues with broad support make progress.
The world of advocacy now...
- Issues that are framed in the middle languish. They are not a priority for people in power.
- Shifting leadership, micro-targeting messages, echo-chamber media and increased gerrymandering make each campaign specific to each person, each audience.
- Building a "middle" or consensus is an action happens at the end of a campaign once 2 sides of the political spectrum have prioritized the work for their own agenda and within their own frames.
- Successful efforts have shifting stories and etch-a-sketch framing.
- Issues with passionate support among partisan camps influence leadership and make progress.
- Childhood obesity
We are in the age of hyper-partisan politics. The implications to advocacy groups and agendas.
- New strategy is to build the priority of the issue within the core of each camp.
- Get better at accepting complexity and contradictions in overall strategy.
- Push both camps base to prioritize changes for the individual reasons that the issue appeals to various camps.
Need to explore the new skills and strategies for partisan advocates.
- Partisan focused framing
- Evaluate the issue resonance among the core participants in each opposing viewpoint.
- Working in ad hoc solidarity not coalition.
- Build efforts that support networked cells within each camp.
- Pushing and promote champions within the fringe of the partisan camps.
- Support structures which creating moments of alignment and actions.
- Support more issue organizing within each camp.
- We live in a more partisan political environment.
- The trend shows no easing.
- We must adapt effective advocacy strategy to the shifting political process.
- This has significant impact on strategy and accepted wisdom of campaign planning at the local, state and national scale.